Amber perfume bottle in dark atmosphere
Case Studies

Proof, not promises.

We're trusted by leading national fragrance brands and by clients with turnovers above $1 billion. Here are a few of the stories we can tell.

Grand mosque arches at dusk
01
Story 01 · Mecca · Medina

A fragrance for the holy mosques

Pilgrims returning from Hajj and Umrah were falling ill from airborne bacteria at the gates of Mecca and Medina. The ask: an antibacterial fragrance, sprayed on everyone entering, that never feels clinical.

We spent 1.5 years developing it, testing it on around 200 people through specialised labs in India. It was approved by the Saudi medical authority and now fills the diffusers at the gates.

1.5YEARS
In development
~200PEOPLE
Tested in labs
SAUDI MEDICAL APPROVAL
By the Saudi authority
Luxury natural ingredients and golden oils
02
Story 02 · Royal Family of Oman

Made for royalty

We supply natural products to the Royal Family of Oman. After extensive research and several rounds of feedback, we developed a blend made exclusively for them.

RESEARCH→FEEDBACK→EXCLUSIVE BLEND
Developed exclusively for the Royal Household
Perfumer evaluating a formulation in the laboratory
03
Story 03 · Captive molecule

When good isn't distinctive enough

A leading national fragrance brand, and a client of four years, needed a fruity, room-filling, long-lasting scent for a major launch. Five months in, our first version was good, but too close to something already out there.

So we added one of our captive molecules. The new version was approved and launched successfully.

01 — The Brief
Fruity · Room-filling · Long-lasting
02 — The Problem
Good, but not distinctive enough
03 — The Turn
Captive molecule
04 — The Result
Approved & successfully launched
Global fragrance industry — premium partnership
04
Story 04 · Growing together

Growing together

₹20–25 CRORE
↓
₹1,000–2,000 CRORE
Then → Now

One partner was doing ₹20 to 25 crore a year when we started working together. Today, they do ₹1,000 to 2,000 crore. We've been there for every step.

Certified where it counts
Certified fragrance laboratory
01

IFRA
Certified

Every fragrance we make.

Pure botanical formulation
02

Endocrine-Free
Formulations

No hormonal disruptors, when a brief needs it.

Stock and capability ready at the house
03

Capability +
Stock Ready

Both kept ready at all times.

Dubey Perfumersdubey perfumers

French rigour. Indian craft. A fragrance house in India with European-level quality.

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